NBA · Live Wire
Paul George gave Celtics fans the only credible answer to the Jaylen Brown trade
At his Boston introduction, George did not ask supporters to get over the loss of Jaylen Brown. He acknowledged the attachment first, then set out a supporting role beside Jayson Tatum.
Lead
Paul George’s response to the anger over Jaylen Brown’s departure was the right opening: he recognised that Boston supporters’ reaction is rooted in what Brown meant to the city, rather than treating it as a problem to be dismissed. Source Source Source
Evidence
George addressed the trade at the Celtics’ introductory press conference on 15 September at the Auerbach Center in Boston, an event that also featured new signings including Mike Conley. Source Source Source
Boston acquired George and four future draft picks from Philadelphia in exchange for Brown, making this a major exchange rather than a marginal roster adjustment. Source Source
Brown had been a long-serving Celtics player, was the 2024 NBA Finals MVP and had built substantial popularity among Boston supporters. Source Source
Many fans consequently expressed disappointment and anger at the deal, a reaction reported across coverage of George’s first public appearance in Boston. Source Source
The counter-argument
The case for supporters remaining unconvinced is strong, because Boston’s 2025–26 regular season ended with a 56–26 record, second place in the Eastern Conference and first in the Atlantic Division. Source
Across the full 2025–26 campaign, Boston went 62–31 in 93 games while averaging 114.4 points scored and 106.9 points conceded per game. Source
From that perspective, fans can reasonably see the loss of a popular Finals MVP as an especially severe cost for a team that had recently been among the conference’s leading regular-season sides. Source Source
The four future picks attached to George are part of the return, but draft assets do not automatically answer the immediate emotional or basketball questions raised by Brown’s exit. Source Source
Why our verdict holds
George did not claim that the reaction was irrational or insist that supporters immediately celebrate the move. Source Source
Instead, he said: "Listen, I understand the circumstances. I understand how huge JB was not only for the organization but here in the city. So I didn’t take it personal. To be honest, they should have a relationship emotionally to that trade." Source Source Source
That distinction matters because it gives fans permission to remain attached to Brown while judging the new group on what it does next. Source Source Source
George also placed Jayson Tatum at the centre of the team’s hierarchy, saying: "We have a superstar and that's JT. I'm not here to necessarily steal the shine or try to reinvent who I am. I'm here to help JT, and he's the guy." Source
His stated role is therefore not to demand that he be viewed as a replacement for Brown, but to support Tatum and bring veteran leadership to a roster he described as talented and backed by a respected coach and front office. Source
George also said he feels physically strong again after injury problems in recent seasons and believes he can help keep the team competitive. Source Source
None of that guarantees that supporters will approve of the trade, nor does it erase Brown’s standing in Boston. Source Source Source
It does, however, make George’s first message more credible than a request for instant loyalty: he acknowledged the loss, accepted the backlash was fair and identified a complementary purpose beside Tatum. Source Source Source
Closing read
The trade will receive an early on-court backdrop when Boston is scheduled to host Philadelphia at TD Garden on 11 October. Source
That game cannot settle every feeling surrounding Brown’s departure, but it will begin the process George identified when he expressed hope that strong performances would help supporters embrace the new group and feel proud of the side. Source Source
For now, Boston fans do not have to pretend the deal was painless; George’s strongest contribution at his introduction was to say, in effect, that he understands why it is not. Source Source Source
Key facts
4 data pointsSources used in this piece
7 sources01The Athletic
OpenPaul George understands Celtics fans’ anger over Jaylen Brown trade
02ClutchPoints
OpenCeltics news: Paul George's message to fans who hated Jaylen Brown trade
03Bleacher Report
OpenEverything Paul George Said About Jaylen Brown Trade, Fan Backlash, More at Celtics Press Conference
04Boston Herald
OpenPaul George understands trade hate, won't try to be 'superstar' for Celtics
05HFC basketball records
DataBoston Celtics 2025–26 NBA regular-season standing
06HFC basketball records
DataBoston Celtics 2025–26 season profile
07HFC basketball records
DataBoston Celtics 2026–27 scheduled games
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